Digital Transformation in Companies: What it is and How to Apply it in Yours.

Technology, when well used, can be a powerful ally of companies that seek more productivity and deliver increasingly qualified deliveries. The process in which organizations use technology to improve performance is called digital transformation.

When a company opts for digital transformation, the idea is to achieve better and better results, therefore, this transformation requires a structural change within the organization, inserting technology as an essential pillar – but not the only one.

In this article we are going to talk about this trend that has hit several companies: the digital transformation. You will be able to check out more information on the topic, as well as find important tips on how to apply digital transformation in your company. Good reading! 

What is Digital Transformation? 

The term digital transformation has gained the attention of several organizations around the world. Regardless of the sector in which it operates, any company can apply digital transformation to its structure, becoming a more agile, more effective company, and also with better processes optimized through mainly technology.

The digital transformation, however, goes from a desire to a need when the market demands that processes within organizations are more digital. Companies that emerged before the popularization of the internet, for example, face a greater challenge, since the rules and processes within the business have changed and being updated becomes a necessity for the company to continue working. 

Anyway, any company can go through the digital transformation process and update itself, using technology to its advantage. 

Digital transformation changes the structure of an organization, placing technology as essential. Therefore, companies invest in technology seeking a positive return on this investment. However, it is also important to understand that just introducing technologies does not positively transform the company. 

Before changing processes and closing with new technologies, it is important to make a diagnosis of the current situation of the organization, understand how the business culture is doing, and then learn how the new processes of digital transformation fit into reality.

In summary, digital transformation works as a process in which companies use techniques to improve various aspects of the organization, ranging from an improvement in employee productivity and performance to, ultimately, ensuring better results and profitability. 

It is important to note that the need to invest in technology does not prevent small businesses from opting for digital transformation. It is possible to use technology intelligently and cheaply. 

Digital Transformation X Generation Z

Have you heard of Generation Z? It is made up of people who were born after 1995 and are considered by scholars to be digital natives – that is, people who were born and raised with technology as part of their daily lives. 

As a generation that was born surrounded by digital devices, people of Generation Z demand changes in companies, demanding that they adapt and deliver increasingly technological products. 

Nowadays, a large part of generation Z is already inserted in the job market, which means that organizations already need to be prepared to deal with this new type of employee internally and, of course, consumer externally.  

It is important that companies are able to offer technologies capable of improving the experience of these users, offering practical solutions to the daily problems of consumers. 

What does it take to apply Digital Transformation to a Company? 

It is already clear that digital transformation is an extremely important process for companies to evolve and become increasingly technological and agile organizations, offering digital solutions to customers increasingly inserted in the contemporary world.

When applying digital transformation within a company, it is necessary to think about changing traditional thinking to a way of thinking focused on technology. The change happens progressively, one step at a time until reaching the final goal. 

As we have already said, before all the steps it is important to make a diagnosis of the current scenario of the company to understand at what points changes will be necessary. These changes can range from cultural to technological, so it is important to keep an open mind to better understand what the company really needs.

Below we have separated some tips that can help you in this process, see:

1. See the possibilities. 

The first step is to train your eyes and mind so that you can see the possibilities that will be open to your company when it is digitally inserted in the market. 

This means that you need to make plans for the future, understanding how new technologies will help your organization achieve its proposed goals. 

With this vision, the organization will be able to create a tactical plan, listing each step of change until the final goal is achieved. This plan must be done jointly, joining forces from various areas within the company. Here, it is necessary that the leaders are aligned, knowing clearly where they want the company to arrive at the end of this journey. 

2. Know how to invest in valid digital initiatives. 

There are several digital initiatives that are part of the digital transformation. Big data, data-driven, virtual reality, internet of things, augmented reality, marketing automation, digital marketing, artificial intelligence, machine learning and business intelligence are very popular terms when it comes to digital transformation, but there are several other resources that can be used during that journey. 

At this point, the important thing is to know your organization and the objective that the company has. Only then will it be possible to correctly choose the investment in the best technologies, technologies that must meet the needs of the company and help it to produce more and better. 

3. Don’t forget about intellectual capital. 

But, in addition to investing in technology itself, you need to invest in people. Your staff must be aware of new digital resources and must be able to work with the help of these resources. 

The intellectual capital of an organization, that is, its employees, is the greatest asset of any company. Invest in training, courses and lectures that are able to prepare your employees to deal with new technologies, making the most of what they have to offer. 

4. Remember that digital transformation is a process. 

As it is a process, digital transformation happens continuously, so that the work never ends. New technologies will be launched continuously and the need to adapt will appear from time to time. 

Companies that are prepared and are not afraid of change are those that will achieve success within their market. At this point, it is worth looking for sites, forums and events that talk about digital transformation and new technologies. Being attentive to the news is essential to keep up to date and plan for the future. 

5. Be the voice of change. 

The last point is, perhaps, the most important of all. All change must start from somewhere, so be an active voice to preach digital transformation. 

Here, it is necessary to pay attention to the leaders, because with leaders and managers excited about the results that digital transformation can bring to the organization, it is easier and more accurate to reach the followers and also motivate them.

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Did you see how digital transformation is essential for companies to stay up to date and relevant?