Understanding and meeting the wants and needs of an organisation’s customers and communicating the value and benefits of its goods or services are crucial components of the marketing function.
Marketing provides interesting and varied career opportunities with roles that can be very creative or highly analytical, depending on where your interest lies. It also offers the opportunity to rise to the very highest level of an organisation.
The advantage of ABE’s marketing stream is that you gain a specialism combined with general business management expertise. Being able to offer marketing skills, along with a wide-ranging strategic understanding of business management, will provide holders of our qualifications with an enviable skill set which will prove invaluable as they progress to senior management. It also has the potential to give a wider range of career options than a pure marketing qualification.
Entrepreneurialism is embedded throughout the programmes. This is another great benefit as employers value staff who demonstrate entrepreneurial abilities and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.
In addition, our full Diplomas all carry 120 academic credits, which means they match with the stages of a Bachelors degree and offer clear academic progression.
Qualifications available
- ABE Level 4 Diploma in Business Management and Marketing
- ABE Level 5 Diploma in Business Management and Marketing
- ABE Level 6 Diploma in Business Management and Marketing
ABE Level 4 Diploma in Business Management and Marketing
(Equivalent to YEAR 1 OF A 3 YEAR Degree Course in UK)
Duration: One Academic Session
Provides a thorough grounding in the core principles of marketing and business management. The first year of a Bachelors degree is at the same level.
This qualification provides a thorough grounding in the core principles of marketing and business management. You will also gain an understanding of the conditions which shape and form business strategy. Along-side this you will learn the skills you need to develop and market yourself to enhance your lifelong career prospects.
This qualification is at the same level of difficulty as year one of a Bachelors degree.
Qualification Objective
The objectives of the ABE Level 4 Diploma in Business Management and Marketing are as follows:
- To equip learners with business skills, knowledge and the understanding necessary to achieve high
performance in the global business environment - To provide education and training for a range of careers in business, including management, human
resources and marketing - To provide insight and understanding into international business operations and the opportunities and
challenges presented by a globalised marketplace - To equip learners with knowledge and understanding of culturally diverse organisations, cross-cultural
issues, diversity and values - To provide opportunities for learners to enter or progress in employment in business, or progress to higher
education qualifications - To provide opportunities for learners to develop the skills, techniques and personal attributes essential for
successful working lives - To provide opportunities for those learners with a global outlook to aspire to international career pathways
- To provide opportunities for learners to achieve a nationally-recognised professional qualification
- To offer learners the chance of career progression in their chosen field
- To allow flexibility of study and to meet local or specialist needs
Admission Requirement
- Candidate must possess Credit passes in at least five subjects, including English Language, Mathematics
- Recognition of Prior Learning (RPL) using the stipulated learning outcomes and assessment criteria from the qualification or unit
Qualification Structure
The ABE Level 4 Diploma in Business Management consists of four core mandatory, three mandatory, and one specialist mandatory units. There are no optional units in this qualification. To be awarded the ABE Level 4 Diploma in Business Management and Marketing learners must achieve a minimum of a Pass in all units.
Qualification Number: 603/1574/X
Number of Units: 8
Guided Learning Hours: 600
Credits: 120
| ABE Unit Code | Unit Title | Level | GLH | Credits | Assessment method from 2020* |
|---|---|---|---|---|---|
| Core Mandatory Units | |||||
| 4UDBE | Dynamic Business Environments | 4 | 75 | 15 | Examination |
| 4UEO | Enterprising Organisations | 4 | 75 | 15 | Examination |
| 4UESD | Employability and Self-Development | 4 | 75 | 15 | Assignment |
| 4UFM | Finance for Managers | 4 | 75 | 15 | Examination |
| Mandatory Units | |||||
| 4UIE | Introduction to Entrepreneurship | 4 | 75 | 15 | Assignment |
| 4UIQM | Introduction to Quantitative Methods | 4 | 75 | 15 | Examination |
| 4UPM | Project Management | 4 | 75 | 15 | Examination |
| Specialist Mandatory Units | |||||
| 4UPMP | Principles of Marketing Practice | 4 | 75 | 15 | Examination |
ABE Level 5 Diploma in Business Management and Marketing
(Equivalent to HND/YEAR 2 OF A 3 YEAR Degree Course in UK)
Duration: One Academic Session
Develop a strong understanding of contemporary business management strategy together with the knowledge required of a highly skilled marketing professional. The second year of a Bachelors degree is at the same level
This qualification aims to help you develop a strong understanding of contemporary business management strategy together with the knowledge required of a highly skilled marketing professional.
It is at the same level of difficulty as the second year of a Bachelors degree.
Qualification Objective
The objectives of the ABE Level 5 Diplomas in Business are as follows:
- To equip learners with business skills, knowledge and the understanding necessary to achieve high performance in the global business environment;
- To provide education and training for a range of careers in business, including management, human resources and marketing;
- To provide insight and understanding into international business operations and the opportunities and challenges presented by a globalised marketplace;
- To equip learners with knowledge and understanding of culturally diverse organisations, cross-cultural issues, diversity and values;
- To provide opportunities for learners to enter or progress in employment in business, or progress to higher education qualifications;
- To provide opportunities for learners to develop the skills, techniques and personal attributes essential for successful working lives;
- To provide opportunities for those learners with a global outlook to aspire to international career pathways;
- To provide opportunities for learners to achieve a nationally-recognised professional qualification;
- To offer learners the chance of career progression in their chosen field;
- To allow flexibility of study and to meet local or specialist needs.
Admission Requirement
- Candidate must possess an ABE Year 1 Certificate
- Candidate with NCE, OND or their equivalents
- Recognition of Prior Learning (RPL) using the stipulated learning outcomes and assessment criteria from the qualification or unit.
Qualification Structure
Learners must complete four core mandatory units and two of the three optional units to achieve ABE Level 5 Diploma in Business Management and Marketing. In order to be awarded the qualification leaners must achieve a minimum of a Pass in all units
Qualification Number: 603/1602/0
Number of Units: 6
Guided Learning Hours: 300
Credits: 120
In addition to compulsory units please choose any two from the ‘Other units’ list
| ABE Unit Code | Unit Title | Level | GLH | Credits | Assessment method from 2020* |
|---|---|---|---|---|---|
| Core Mandatory Units | |||||
| 5UMAO | Managing Agile Organisations and People | 5 | 70 | 20 | Assignment |
| 5UIBP | Innovation and Business Performance | 5 | 70 | 20 | Examination |
| 5UEFM | Effective Financial Management | 5 | 70 | 20 | Examination |
| 5UIBE | International Business Economics and Markets | 5 | 70 | 20 | Examination |
| Optional Units | |||||
| 5UIMC | Integrated Marketing Communications | 5 | 70 | 20 | Examination |
| 5UBCB | Buyer and Consumer Behaviour | 5 | 70 | 20 | Assignment |
| 5USSM | Societal and Social Marketing | 5 | 70 | 20 | Examination |
ABE Level 6 Diploma in Business Management and Marketing
(Equivalent to FINAL YEAR OF A 3 YEAR Degree Course in UK)
Duration: One Academic Session
Develop a critical strategic understanding of contemporary management issues and the skill set you need as a senior marketing professional. The final year of a Bachelors degree is at the same level.
This qualification aims to help you develop a critical strategic understanding of contemporary management issues and develop your skill set as a senior marketing professional. You will develop the strategic and managerial skill set to excel in a leadership role and be able to offer strong expertise in the field of marketing. It is at the same level of difficulty as the final year of a Bachelors degree.
Qualification Objective
The objectives of the ABE Level 6 Diplomas in Business Management are as follow:
- To equip learners with business skills, knowledge and the understanding necessary to achieve high performance in the global business environment.
- To provide education and training for a range of careers in business, including management, human resources and marketing.
- To provide insight and understanding into international business operations and the opportunities and challenges presented by a globalised marketplace.
- To equip learners with knowledge and understanding of culturally diverse organisations, cross-cultural issues, diversity and values.
- To provide opportunities for learners to enter or progress in employment in business, or progress to higher education qualifications.
- To provide opportunities for learners to develop the skills, techniques and personal attributes essential for successful working lives.
- To provide opportunities for those learners with a global outlook to aspire to international career
pathways. - To provide opportunities for learners to achieve a nationally-recognised professional qualification.
- To offer learners the chance of career progression in their chosen field.
- To allow flexibility of study and to meet local or specialist needs.
Admission Requirement
- Candidate possesses an ABE Year 2 Certificate, HND or First Degree in any discipline from a recognized institution.
- Recognition of Prior Learning (RPL) using the stipulated learning outcomes and assessment criteria from the qualification or unit.
Qualification Structure
Learners must complete four core mandatory units and two of the three optional units to achieve ABE Level 6 Diploma in Business Management and Marketing. In order to be awarded the qualification leaners must achieve a minimum of a Pass in all units.
Qualification Number: 603/1602/0
Number of Units: 6
Guided Learning Hours: 300
Credits: 120
There are 4 compulsory units plus any 2 from the “Other units” list.
| ABE Unit Code | Unit Title | Level | GLH | Credits | Assessment method from 2020* |
|---|---|---|---|---|---|
| Core Mandatory Units | |||||
| 6ULSC | Leading Strategic Change | 6 | 50 | 20 | Assignment |
| 6UBSD | Business Ethics and Sustainability | 6 | 50 | 20 | Examination |
| 6UDIM | Developing International Markets | 6 | 50 | 20 | Examination |
| 6UBES | Business Ethics and Sustainability | 6 | 50 | 20 | Examination |
| Optional Units | |||||
| 6USM | Strategic Marketing | 6 | 50 | 20 | Examination |
| 6USMR | Strategy Marketing Relationships | 6 | 50 | 20 | Assignment |
| 6UDMS | Digital Marketing Strategy | 6 | 50 | 20 | Examination |
Other Study Areas
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